Learning Center / Equativ
Overview
You can target Adloox Attention Segments on Equativ, thanks to our partnership with Qwarry. Adloox Attention Segments are built using our Attention methodology and are updated daily. Select Qwarry as a Data Provider when creating curated deals in Equativ Buyer Connect (EBC), Equativ's proprietary curation platform, and push them to the various DSP seats, including The Trade Desk.
About Adloox + Qwarry: Adloox and Qwarry, the advanced platform for targeting and semantic analysis, partnered to offer attention-based pre-bid segments on major DSPs, SSPs and Ad Servers digital marketplaces. Learn more →
Available Segments
Activate the following segments:
Desktop:
Quarry | Attention | Adloox - Desktop Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Desktop Top 40%
Top 40% of URLs with the best Adloox attention score.
Mobile:
Quarry | Attention | Adloox - Mobile Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Mobile Top 40%
Top 40% of URLs with the best Adloox attention score
Pricing: $0.15/CPM
How to target the segments
1. Go to the Data Marketplace, select the segments you wish to use on your deal and then swtich on the "View Selected" button to see only marketplace tab of the Targeting panel in the Media Planning module.
2. Click on the Add semantic and performance segments button – a new panel will open on the right side.
3. Here you can choose from the list of segment providers and quickly find the segment you want by using its name in the tree structure.
4. Choose among the segment providers and select your preferences from the tree structure. Use the segment name for a quick search. Choose from the segment providers and select the segments of your choice from the tree structure. You can easily find segments by searching for their name.
5. Above the segments tree you can see the Avails and Median CPM metrics that will update each time you select a new segment. You can also see Avails and Data fee for each individual segment in the tree view.
6. When you are happy with your selection of segments, click on the Apply Button.
Now, you can see the Total cost of your selected segments, as well as the list of your selected segments which are connected using the OR targeting logic by default.
Reorder segments
You can change the order of your segments by using the drag & drop option.
OR/AND targeting logic
→ With AND, only the inventory that meets the criteria from all the selected segments at the same time will be targeted.
→ With OR, you will target inventory that meets the criteria of at least one of the selected segments.
Exclude option
You can also use the switch on the right to exclude selected segments from your targeting.
Once selected, you can proceed to setting up your line items.
Distribute your curated deals to your various DSP seats
1. Once you have properly configured the targeting of the segments, click on "Create a Deal" in the top right corner.
2. Click on the "Buyer Seats" field to choose the DSP seat to which you want to push the curated deal.
Overview
You can target Adloox Attention Segments on Equativ, thanks to our partnership with Qwarry. Adloox Attention Segments are built using our Attention methodology and are updated daily. Select Qwarry as a Data Provider when creating curated deals in Equativ Buyer Connect (EBC), Equativ's proprietary curation platform, and push them to the various DSP seats, including The Trade Desk.
About Adloox + Qwarry: Adloox and Qwarry, the advanced platform for targeting and semantic analysis, partnered to offer attention-based pre-bid segments on major DSPs, SSPs and Ad Servers digital marketplaces. Learn more →
Available Segments
Activate the following segments:
Desktop:
Quarry | Attention | Adloox - Desktop Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Desktop Top 40%
Top 40% of URLs with the best Adloox attention score.
Mobile:
Quarry | Attention | Adloox - Mobile Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Mobile Top 40%
Top 40% of URLs with the best Adloox attention score
Pricing: $0.15/CPM
How to target the segments
1. Go to the Data Marketplace, select the segments you wish to use on your deal and then swtich on the "View Selected" button to see only marketplace tab of the Targeting panel in the Media Planning module.
2. Click on the Add semantic and performance segments button – a new panel will open on the right side.
3. Here you can choose from the list of segment providers and quickly find the segment you want by using its name in the tree structure.
4. Choose among the segment providers and select your preferences from the tree structure. Use the segment name for a quick search. Choose from the segment providers and select the segments of your choice from the tree structure. You can easily find segments by searching for their name.
5. Above the segments tree you can see the Avails and Median CPM metrics that will update each time you select a new segment. You can also see Avails and Data fee for each individual segment in the tree view.
6. When you are happy with your selection of segments, click on the Apply Button.
Now, you can see the Total cost of your selected segments, as well as the list of your selected segments which are connected using the OR targeting logic by default.
Reorder segments
You can change the order of your segments by using the drag & drop option.
OR/AND targeting logic
→ With AND, only the inventory that meets the criteria from all the selected segments at the same time will be targeted.
→ With OR, you will target inventory that meets the criteria of at least one of the selected segments.
Exclude option
You can also use the switch on the right to exclude selected segments from your targeting.
Once selected, you can proceed to setting up your line items.
Distribute your curated deals to your various DSP seats
1. Once you have properly configured the targeting of the segments, click on "Create a Deal" in the top right corner.
2. Click on the "Buyer Seats" field to choose the DSP seat to which you want to push the curated deal.
Overview
You can target Adloox Attention Segments on Equativ, thanks to our partnership with Qwarry. Adloox Attention Segments are built using our Attention methodology and are updated daily. Select Qwarry as a Data Provider when creating curated deals in Equativ Buyer Connect (EBC), Equativ's proprietary curation platform, and push them to the various DSP seats, including The Trade Desk.
About Adloox + Qwarry: Adloox and Qwarry, the advanced platform for targeting and semantic analysis, partnered to offer attention-based pre-bid segments on major DSPs, SSPs and Ad Servers digital marketplaces. Learn more →
Available Segments
Activate the following segments:
Desktop:
Quarry | Attention | Adloox - Desktop Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Desktop Top 40%
Top 40% of URLs with the best Adloox attention score.
Mobile:
Quarry | Attention | Adloox - Mobile Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Mobile Top 40%
Top 40% of URLs with the best Adloox attention score
Activate the following segments:
Desktop:
Quarry | Attention | Adloox - Desktop Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Desktop Top 40%
Top 40% of URLs with the best Adloox attention score.
Mobile:
Quarry | Attention | Adloox - Mobile Top 20%
Top 20% of URLs with the best Adloox attention score.
Quarry | Attention | Adloox - Mobile Top 40%
Top 40% of URLs with the best Adloox attention score
Pricing: $0.15/CPM
Pricing: $0.15/CPM
How to target the segments
1. Go to the Data Marketplace, select the segments you wish to use on your deal and then swtich on the "View Selected" button to see only marketplace tab of the Targeting panel in the Media Planning module.
2. Click on the Add semantic and performance segments button – a new panel will open on the right side.
3. Here you can choose from the list of segment providers and quickly find the segment you want by using its name in the tree structure.
4. Choose among the segment providers and select your preferences from the tree structure. Use the segment name for a quick search. Choose from the segment providers and select the segments of your choice from the tree structure. You can easily find segments by searching for their name.
5. Above the segments tree you can see the Avails and Median CPM metrics that will update each time you select a new segment. You can also see Avails and Data fee for each individual segment in the tree view.
6. When you are happy with your selection of segments, click on the Apply Button.
Now, you can see the Total cost of your selected segments, as well as the list of your selected segments which are connected using the OR targeting logic by default.
Reorder segments
You can change the order of your segments by using the drag & drop option.
OR/AND targeting logic
→ With AND, only the inventory that meets the criteria from all the selected segments at the same time will be targeted.
→ With OR, you will target inventory that meets the criteria of at least one of the selected segments.
Exclude option
You can also use the switch on the right to exclude selected segments from your targeting.
Reorder segments
You can change the order of your segments by using the drag & drop option.
OR/AND targeting logic
→ With AND, only the inventory that meets the criteria from all the selected segments at the same time will be targeted.
→ With OR, you will target inventory that meets the criteria of at least one of the selected segments.
Exclude option
You can also use the switch on the right to exclude selected segments from your targeting.
Once selected, you can proceed to setting up your line items.
Distribute your curated deals to your various DSP seats
1. Once you have properly configured the targeting of the segments, click on "Create a Deal" in the top right corner.
2. Click on the "Buyer Seats" field to choose the DSP seat to which you want to push the curated deal.
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