PLATFORM
Attention Measurement for efficient online advertising
Attention Measurement for efficient ad optimization
See the efficiency of your open web, programmatic, social, and retail media campaigns instantly. Assess brand impact and user receptiveness clearly.
See the efficiency of your open web, programmatic, social, and retail media campaigns instantly. Assess brand impact and user receptiveness clearly.
Direct Measurement
100% Brand Safe
Universal
100% IVT-free
Standardized Criteria
Deployable at scale
Pre-bid filtration
Impression-level
PLATFORM
Attention Measurement for modern online advertising
See the efficiency of your open web, programmatic, social, and retail media campaigns instantly. Assess brand impact and user receptiveness clearly.
Download Guide →
Direct Measurement
Direct Measurement
100% Brand Safe
100% Brand Safe
Universal
100% IVT-free
100% IVT-free
Standardized Criteria
Standardized Criteria
Deployable at scale
Deployable at scale
Pre-bid filtration
Pre-bid filtration
Impression-level
Impression-level
Universal
Why choose Adloox Attention Score
BETTER INSIGHTS
Go beyond classic viewability measurement
While an ad may meet MRC viewability standards, it's not enough to gauge effectiveness. With Adloox Attention Score, you can reveal the subpar quality of each placement, helping you make better choices.
Download Guide →
PLACEMENT-BASED OPTIMIZATION
Compare your results to benchmark and maximum placements scores
Set standards and assess your potential level of attention in comparison to industry benchmarks and by ad placements formats you deploy.
Download Guide →
UNIFIED MEASUREMENT
Simplify your ad quality evaluation by integrating all your crucial metrics into a single, comprehensive indicator.
Our attention product simplifies the daily work of media buyers & traders by precisely compiling dozens of key KPIs to provide a comprehensive indicator that allows for instant understanding of results.
Download Guide →
SUPPLY-PATH OPTIMIZATION
Achieve optimal supply-path optimization with a single, unified metric across all your campaigns.
Streamline your programmatic ad buying process by identifying and prioritizing the most efficient and effective paths to your desired audiences, using our attention indicator, and then adjusting your bidding and targeting criteria accordingly to maximize ROI.
They work with Adloox for Attention Measurement
How to use and deploy our Attention Score through you media buys?
Adloox provides its complete attention measurement product on post-bid measurement for all majors DSPs, as well as attention-based pre-bid segments on PubMatic, Xandr, Equativ and The Trade Desk.
Pre-bid attention optimization
Classic post-bid optimization
Inventory and placement audit
Inventory & placement audit
How to use and deploy our Attention Score through you media buys?
Adloox provides its complete attention measurement product on post-bid measurement for all majors DSPs, as well as attention-based pre-bid segments on PubMatic, Xandr, Equativ and The Trade Desk.
Pre-bid attention optimization
Classic post-bid optimization
Inventory and placement audit
Inventory & placement audit
BETTER INSIGHTS
Go beyond classic viewability measurement
While an ad may meet MRC viewability standards, it's not enough to gauge effectiveness. With Adloox Attention Score, you can reveal the subpar quality of each placement, helping you make better choices.
BETTER INSIGHTS
Go beyond classic viewability measurement
While an ad may meet MRC viewability standards, it's not enough to gauge effectiveness. With Adloox Attention Score, you can reveal the subpar quality of each placement, helping you make better choices.
How to use and deploy our Attention Score through you media buys?
How to use and deploy our Attention Score through you media buys?
Adloox provides its complete attention measurement product on post-bid measurement for all majors DSPs, as well as attention-based pre-bid segments on PubMatic, Xandr, Equativ and The Trade Desk.
Compatible with the industry's most trusted ad platforms:
Compatible with the industry's most trusted ad platforms:
Pre-bid attention optimization
Classic post-bid optimization
Inventory & placement audit
Pre-bid attention optimization
Pre-bid attention optimization
Classic post-bid optimization
Classic post-bid optimization
Inventory & placement audit
Inventory & placement audit
Why you should measure attention
For the buy-side
For the sell-side
Transitioning to cookieless with confidence
Attention measurement enables advertisers to assess the effectiveness of their campaigns in a context of depreciation of targeting quality and transition towards new identification methods.
Going beyond classic viewability
Viewability measurement informs advertisers that their ads have appeared, but provides little additional information. Attention measurement, on the other hand, reveals the level of consumer engagement, their interactions with the ad, and more.
Enhanced advertising and media performance, for better outcomes
Adloox's attention measurement and scoring system optimizes media buys by activating top placements and contexts pre-bid, or enhancing programmatic buying with advanced indicators.
+10%
average increase in average conversion rate and +14% attention uplift.
3-week campaign results for a retail brand using our pre-bid attention segments on Microsoft Xandr.
-45%
impressions needed for a single conversion with attention-based targeting.
2-week campaign results for a phone operator using our pre-bid attention segments on Microsoft Xandr.
For the buy-side
For the sell-side
Transitioning to cookieless with confidence
Attention measurement enables advertisers to assess the effectiveness of their campaigns in a context of depreciation of targeting quality and transition towards new identification methods.
Going beyond classic viewability
Viewability measurement informs advertisers that their ads have appeared, but provides little additional information. Attention measurement, on the other hand, reveals the level of consumer engagement, their interactions with the ad, and more.
Enhanced advertising and media performance, for better outcomes
Adloox's attention measurement and scoring system optimizes media buys by activating top placements and contexts pre-bid, or enhancing programmatic buying with advanced indicators.
+10%
average increase in average conversion rate and +14% attention uplift.
3-week campaign results for a retail brand using our pre-bid attention segments on Microsoft Xandr.
-45%
impressions needed for a single conversion with attention-based targeting.
2-week campaign results for a phone operator using our pre-bid attention segments on Microsoft Xandr.
Download Guide
Why choose Adloox
Attention Score
Our methodology
Adloox score relies on dozens of data points, industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
See how it works
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
User engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
Our methodology
Adloox score relies on industry standards, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
Our methodology
Adloox score relies on dozens of data points, industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
See how it works
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
User engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
Our methodology
Adloox score relies on industry standards, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
Our methodology
Adloox score relies on dozens of data points, industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
See how it works
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
Engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
More details
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
More details
User engagement
Adloox detects if the user has interacted with the ad or the screen.
More details
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
Our methodology
Adloox score relies on industry standards, accredited metrics or metrics ready for audit and accreditation. All these criteria are being used in order to build the attention scoring for each impression.
PROGRAMMATIC BY DESIGN
All our features are available for Display, Video, Desktop, Mobile Web and Mobile In-App campaigns.
PROGRAMMATIC BY DESIGN
All our features are available for Display, Video, Desktop, Mobile Web and Mobile In-App campaigns.
PROGRAMMATIC BY DESIGN
All our features are available for Display, Video, Desktop, Mobile Web and Mobile In-App campaigns.
BETTER INSIGHTS
Go beyond classic viewability measurement
While an ad may meet MRC viewability standards, it's not enough to gauge effectiveness. With Adloox Attention Score, you can reveal the subpar quality of each placement, helping you make better choices.
BETTER INSIGHTS
Go beyond classic viewability measurement
While an ad may meet MRC viewability standards, it's not enough to gauge effectiveness. With Adloox Attention Score, you can reveal the subpar quality of each placement, helping you make better choices.
Why you should measure attention
Improve the capacity to predict campaign performance, regardless of the delivery environment and audience criteria.
Contextual Attention
Set standards and assess
the level of attention in
comparison to industry
benchmarks.
Evaluate the
probability of attention
over time and obtain an
understanding of the
variations in audience
receptiveness.
Evaluate the impact of
ad placements and
messaging through
devices types, placement
sizes and ad platorms
comparison.
Establish cost
comparisons across
platforms based on
attention results and MPS,
our Max Attention Score
built for each ad
placement.
Our Attention Score
combines 14 years of
experise with accredited
technology and unique
sensors developed over
several years.
Download Guide
Download Guide
For the buy-side
For the sell-side
Transitioning to cookieless with confidence
Attention measurement enables advertisers to assess the effectiveness of their campaigns in a context of depreciation of targeting quality and transition towards new identification methods.
Going beyond classic viewability
Viewability measurement informs advertisers that their ads have appeared, but provides little additional information. Attention measurement, on the other hand, reveals the level of consumer engagement, their interactions with the ad, and more.
Enhanced advertising and media performance, for better outcomes
Adloox's attention measurement and scoring system optimizes media buys by activating top placements and contexts pre-bid, or enhancing programmatic buying with advanced indicators.
+10%
average increase in average conversion rate and +14% attention uplift.
3-week campaign results for a retail brand using our pre-bid attention segments on Microsoft Xandr.
-45%
impressions needed for a single conversion with attention-based targeting.
2-week campaign results for a phone operator using our pre-bid attention segments on Microsoft Xandr.
For the buy-side
For the sell-side
Transitioning to cookieless with confidence
Attention measurement enables advertisers to assess the effectiveness of their campaigns in a context of depreciation of targeting quality and transition towards new identification methods.
Going beyond classic viewability
Viewability measurement informs advertisers that their ads have appeared, but provides little additional information. Attention measurement, on the other hand, reveals the level of consumer engagement, their interactions with the ad, and more.
Enhanced advertising and media performance, for better outcomes
Adloox's attention measurement and scoring system optimizes media buys by activating top placements and contexts pre-bid, or enhancing programmatic buying with advanced indicators.
+10%
average increase in average conversion rate and +14% attention uplift.
3-week campaign results for a retail brand using our pre-bid attention segments on Microsoft Xandr.
-45%
impressions needed for a single conversion with attention-based targeting.
2-week campaign results for a phone operator using our pre-bid attention segments on Microsoft Xandr.
