News
Sep 23, 2024
Since 2013, Adloox has been integrated with Google’s Display & Video 360. This update allows Adloox to offer an extended range of ad verification segments to Display & Video 360 marketers, including brand suitability exclusions aligned with the latest industry standards.
NEW YORK, June, 2024 – Adloox, the leading European and MRC-accredited ad verification & optimization solution, is proud to announce that it is reinforcing its partnership with Google’s DSP, Display & Video 360, and introducing brand new third-party verification segments.
“Brands need to be able to access brand-safe and relevant ad inventories. The Open Web allows them to leverage a gigantic and ever-evolving catalog of sites, apps and TV placement thanks to platforms like Display & Video 360. Our role is to add the security and effectiveness layer they need to ensure optimal delivery. For years, customers have been leveraging Adloox pre-bid segments within Display & Video 360 for ad fraud protection, viewability optimization, and brand safety protection. With the addition of our brand suitability, fraud avoidance and viewability segments - at URL level - marketers are now able to optimize their Display & Video 360 campaigns with greatly improved and refined segmentation.” says Romain Bellion, CEO & co-founder of Adloox.
This update add a unique way to optimize the ROI of digital campaigns:
Adloox has partnered with Google Marketing Platform to evolve our ad verification integration into Display & Video 360 to meet the market's new needs. As a result, brands can efficiently optimize campaigns to fit brand suitability and viewability standards in a new, cost-effective way that favors high-quality environments only.
In addition to our existing segments, our Display & Video 360 third-party integration now includes:
→ Brand Suitability Exclusion Segment, aligned with the latest industry standards.
→ Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
→ Fraud and Invalid Traffic Protection, with a unique level of granularity, URL by URL.
→ Best in class MFA sites and apps protection.
These segments utilize Adloox’s unique ML technology to assess contextual, safety and suitability, at URL-Level. Advertisers using Adloox pre-bid technology within Display & Video 360 gain the ability to manage their ad placements without compromising on reach, ending inefficient URL-blocking methods.
Learn more about our segments and pricing →
Additional Optimization with Adloox full suite
Advertisers can take their campaign analysis to the next level with Adloox's advanced dashboard. Our platform provides a comprehensive view of both pre-bid and post-bid campaign performance, with direct access to advertising data and our own unique reporting dimensions and macros. This allows for a holistic view of campaign performance, and enables advertisers to make informed, data-driven decisions. Our granular reporting nomenclature ensures that no detail is overlooked, and that advertisers have the insights they need to succeed.
