Integrated since February 2024 as a Meta Business Partner for Viewability and IVT detection and measurement, Adloox is proud to announce that its third-party Brand Safety & Suitability verification service is now available for Facebook and Instagram ad campaigns, covering Meta advertising products for agencies and advertisers.

NEW YORK - October 24, 2024 -  Adloox, the leading European and MRC-accredited ad verification & optimization solution, announced today the expansion of its Brand Safety and Suitability Measurement services to Meta products, allowing advertisers to monitor brand safety & suitability across Facebook and Instagram Feed and Reels campaigns.

Brand safety & suitability measurement for the Meta ecosystem

This new step in our partnership with Meta is allowing advertisers and marketers to measure, verify, and understand the suitability of content running against their ads, providing unique control and transparency over their social ad campaigns. Adloox customers will have access to verification across Feed and Reels on Facebook and Instagram, taking into account the industry's latest standards, to understand potential sensitivity levels of the organic content their ads appear next to.

This additional and key Meta functionality follows months of development, where the Adloox engineering team pushed machine learning detection methods to new boundaries. “Over the past year, Adloox has been collaborating with Meta to develop, customize, test, and expand our brand safety capabilities for Meta's products. Capitalizing on years of experience in brand protection and control for open web advertisers, this is a logical next step in covering our customers' needs.” said Romain Bellion, CEO & co-founder at Adloox.  “Meta’s transparent and beneficial approach that enhances the industry's trustworthiness and enables more comprehensive risk analysis and prevention.”

How it works

Adloox technology classifies content based on the IAB brand safety guidelines and industry-standard BS&S framework, and offers reporting to advertisers to help them build custom suitability parameters for their ad operations on Meta products. The content-level reporting from Adloox provides marketers with an accurate overview of the content their ads are appearing next to and the level of risk associated, enabling them to adjust their campaigns according to their desired suitability expectations.

Adloox is also pleased to announce that it will be supporting Meta's recent extension of inventory filters to several new languages. Following Meta's announcement, Adloox will be able to support the following languages: Dutch, Hebrew, Ukrainian, Romanian, Indonesian, and Korean. We are committed to providing our clients with the best possible experience and are excited to offer this expanded language support. We will be rolling out this update soon.