Integrations / Google Display & Video 360
Integrations / Google DV360
Google Display & Video 360
Google DV360
Google DV360
Mountain View, California, United States
Mountain View, California, US
Mountain View, California, US
Open Web
Display
Video
CTV
Available Features
Partner Status
Adloox has been integrated as a third party verification service in DV360 since 2014.
Learn more
Countries
Global
Languages
Arabic, Belarusian, Cantonese, Czech, Danish, Dutch, English, Farsi, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malaysian, Mandarin, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Simplified Chinese, Spanish (Americas), Spanish (Spain), Swedish, Tagalog, Taiwanese, Tamil, Telugu, Thai, Traditional Chinese (Hong Kong), Traditional Chinese (Taiwan), Turkish, Ukrainian and Vietnamese
Measurement
Measurement
Pre-bid
Pre-bid
Adloox has been integrated as a third party verification service in DV360 since 2014.
About
Google Display & Video 360, Google's DSP, enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.
Pre-bid
Post-bid
Our pre-bid exclusion or inclusion segments, natively integrated within the Google Display & Video 360 advertising platform, protect your campaigns against fraud, poor viewability placement, and non-brand-safe environments. Activable in just a few clicks.
Why use pre-bid segments?
Main viewability measurement KPIs available:
"MFA" sites capture up to 21% of all advertising spend, according to the ANA
Block between 10 and 15 billion bid requests from fraudulent "Made-for-Advertising" sites, daily.
More than 31% of display ads ends up not being viewable to users.
Achieve more than 75% visibility rate on your DV360 campaigns, against an average of 50 to 70%.
Stop fake traffic downgrading your campaigns results.
All fraudulent categories are removed (adware, botnet, malware, ad stacking, bad auto refresh, ghost ad call, forced traffic….).
Available segments for pre-bid optimization in DV360:
Brand Suitability
Exclusion
Exclusion
URL-Level
Unique Brand Suitability Exclusion Segment, aligned with the latest industry standards.
Adult & Explicit Sexual content
Arms & Ammunition content
Crime & Harmful acts to individuals and Society, Human Right Violations content
Death, Injury or Military Conflict content
Debated Sensitive Social Issue content
Illegal Drugs/Tobacco/
e-cigarettes/Vaping/Alcohol content
Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust content.
Hate speech & Acts of Aggression content
Online Piracy content
Spam or Harmful content
Terrorism content
Misinformation content
Viewability Optimization Targeting
Inclusion
URL-Level
Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
For Display Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
For Video Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
Fraud and Invalid Traffic Protection
Exclusion
URL-Level
Filtering Invalid and Fraudulent traffic, including MFAs, to improve campaigns ROI.
MFAs: sites created for the sole purpose of generating revenue from ads. These websites host low-quality content and are designed to generate high levels of traffic through the use of misleading headlines, clickbait tactics and purchased traffic.
Botnets: networks of compromised computers or devices controlled by a hacker.
Adware: a type of malware that displays unwanted advertisements on a user's device.
Bad Autorefresh: fraudulent technique where a webpage is automatically refreshed to inflate ad impressions.
Ghost Adcall: fraudulent technique where ad calls are made without the user's knowledge or consent.
Datacenters: consistent source of non-human traffic.
Brand Safety IAB Unsafe Categories Exclusion
Exclusion
Domain-Centric
Based on the IAB's completed Content Taxonomy built to identify content so that the advertisers can make decisions about whether it’s appropriate for their ads.
Adult content (hard): pornography and full nudity.
Illegal content: illegal streaming and file sharing (peer-to-peer, torrents, newsgroups), hacking, and copyright infringement.
Discriminatory content: fake news websites and content related to discrimination by race, color, ethnic group, religion, sex, age, etc.
Low viewability domains: sites with historically low viewability.
Adult content (soft): sexually suggestive content and partial nudity.
Borderline content: extreme religious and controversial content.
Violent content & weapons: content that promotes or depicts pain, violence, or death; Or, offers the sale of guns, bombs, and other weapons.
Fraud: invalid traffic, such as impressions on fake & "made for advertising" websites.
Start protecting your campaigns now!
Add extre protection measures to your campaigns on Google Display & Video 360 in just a few clicks. Learn how to here.
Pre-bid
Post-bid
Our pre-bid exclusion or inclusion segments, natively integrated within the Google Display & Video 360 advertising platform, protect your campaigns against fraud, poor viewability placement, and non-brand-safe environments. Activable in just a few clicks.
Why use pre-bid segments?
Main viewability measurement KPIs available:
"MFA" sites capture up to 21% of all advertising spend, according to the ANA
Block between 10 and 15 billion bid requests from fraudulent "Made-for-Advertising" sites, daily.
More than 31% of display ads ends up not being viewable to users.
Achieve more than 75% visibility rate on your DV360 campaigns, against an average of 50 to 70%.
Stop fake traffic downgrading your campaigns results.
All fraudulent categories are removed (adware, botnet, malware, ad stacking, bad auto refresh, ghost ad call, forced traffic….).
Available segments for pre-bid optimization in DV360:
Brand Suitability Exclusion
Exclusion
URL-Level
Unique Brand Suitability Exclusion Segment, aligned with the latest industry standards.
Adult & Explicit Sexual content
Arms & Ammunition content
Crime & Harmful acts to individuals and Society, Human Right Violations content
Death, Injury or Military Conflict content
Debated Sensitive Social Issue content
Illegal Drugs/Tobacco/
e-cigarettes/Vaping/Alcohol content
Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust content.
Hate speech & Acts of Aggression content
Online Piracy content
Spam or Harmful content
Terrorism content
Misinformation content
Viewability Optimization Targeting
Inclusion
URL-Level
Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
For Display Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
For Video Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
Fraud and Invalid Traffic Protection
Exclusion
URL-Level
Filtering Invalid and Fraudulent traffic, including MFAs, to improve campaigns ROI.
MFAs: sites created for the sole purpose of generating revenue from ads. These websites host low-quality content and are designed to generate high levels of traffic through the use of misleading headlines, clickbait tactics and purchased traffic.
Botnets: networks of compromised computers or devices controlled by a hacker.
Adware: a type of malware that displays unwanted advertisements on a user's device.
Bad Autorefresh: fraudulent technique where a webpage is automatically refreshed to inflate ad impressions.
Ghost Adcall: fraudulent technique where ad calls are made without the user's knowledge or consent.
Datacenters: consistent source of non-human traffic.
Brand Safety IAB Unsafe Categories Exclusion
Exclusion
Domain-Centric
Based on the IAB's completed Content Taxonomy built to identify content so that the advertisers can make decisions about whether it’s appropriate for their ads.
Adult content (hard): pornography and full nudity.
Illegal content: illegal streaming and file sharing (peer-to-peer, torrents, newsgroups), hacking, and copyright infringement.
Discriminatory content: fake news websites and content related to discrimination by race, color, ethnic group, religion, sex, age, etc.
Low viewability domains: sites with historically low viewability.
Adult content (soft): sexually suggestive content and partial nudity.
Borderline content: extreme religious and controversial content.
Violent content & weapons: content that promotes or depicts pain, violence, or death; Or, offers the sale of guns, bombs, and other weapons.
Fraud: invalid traffic, such as impressions on fake & "made for advertising" websites.
Start protecting your campaigns now!
Add extre protection measures to your campaigns on Google Display & Video 360 in just a few clicks. Learn how to here.
About
Google Display & Video 360, Google's DSP, enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.
Pre-bid
Post-bid
Our pre-bid exclusion or inclusion segments, natively integrated within the Google Display & Video 360 advertising platform, protect your campaigns against fraud, poor viewability placement, and non-brand-safe environments. Activable in just a few clicks.
Why use pre-bid segments?
Main viewability measurement KPIs available:
"MFA" sites capture up to 21% of all advertising spend, according to the ANA
Block between 10 and 15 billion bid requests from fraudulent "Made-for-Advertising" sites, daily.
More than 31% of display ads ends up not being viewable to users.
Achieve more than 75% visibility rate on your DV360 campaigns, against an average of 50 to 70%.
Stop fake traffic downgrading your campaigns results.
All fraudulent categories are removed (adware, botnet, malware, ad stacking, bad auto refresh, ghost ad call, forced traffic….).
Available segments for pre-bid optimization in DV360:
Brand Suitability
Exclusion
Exclusion
URL-Level
Unique Brand Suitability Exclusion Segment, aligned with the latest industry standards.
Adult & Explicit Sexual content
Arms & Ammunition content
Crime & Harmful acts to individuals and Society, Human Right Violations content
Death, Injury or Military Conflict content
Debated Sensitive Social Issue content
Illegal Drugs/Tobacco/
e-cigarettes/Vaping/Alcohol content
Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust content.
Hate speech & Acts of Aggression content
Online Piracy content
Spam or Harmful content
Terrorism content
Misinformation content
Viewability Optimization Targeting
Inclusion
URL-Level
Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
For Display Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
For Video Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
Fraud and Invalid Traffic Protection
Exclusion
URL-Level
Filtering Invalid and Fraudulent traffic, including MFAs, to improve campaigns ROI.
MFAs: sites created for the sole purpose of generating revenue from ads. These websites host low-quality content and are designed to generate high levels of traffic through the use of misleading headlines, clickbait tactics and purchased traffic.
Botnets: networks of compromised computers or devices controlled by a hacker.
Adware: a type of malware that displays unwanted advertisements on a user's device.
Bad Autorefresh: fraudulent technique where a webpage is automatically refreshed to inflate ad impressions.
Ghost Adcall: fraudulent technique where ad calls are made without the user's knowledge or consent.
Datacenters: consistent source of non-human traffic.
Brand Safety IAB Unsafe Categories Exclusion
Exclusion
Domain-Centric
Based on the IAB's completed Content Taxonomy built to identify content so that the advertisers can make decisions about whether it’s appropriate for their ads.
Adult content (hard): pornography and full nudity.
Illegal content: illegal streaming and file sharing (peer-to-peer, torrents, newsgroups), hacking, and copyright infringement.
Discriminatory content: fake news websites and content related to discrimination by race, color, ethnic group, religion, sex, age, etc.
Low viewability domains: sites with historically low viewability.
Adult content (soft): sexually suggestive content and partial nudity.
Borderline content: extreme religious and controversial content.
Violent content & weapons: content that promotes or depicts pain, violence, or death; Or, offers the sale of guns, bombs, and other weapons.
Fraud: invalid traffic, such as impressions on fake & "made for advertising" websites.
Start protecting your campaigns now!
Add extre protection measures to your campaigns on Google Display & Video 360 in just a few clicks. Learn how to here.
About
Google Display & Video 360, Google's DSP, enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.
Pre-bid
Post-bid
Our pre-bid exclusion or inclusion segments, natively integrated within the Google Display & Video 360 advertising platform, protect your campaigns against fraud, poor viewability placement, and non-brand-safe environments. Activable in just a few clicks.
Why use pre-bid segments?
Main viewability measurement KPIs available:
"MFA" sites capture up to 21% of all advertising spend, according to the ANA
Block between 10 and 15 billion bid requests from fraudulent "Made-for-Advertising" sites, daily.
More than 31% of display ads ends up not being viewable to users.
Achieve more than 75% visibility rate on your DV360 campaigns, against an average of 50 to 70%.
Stop fake traffic downgrading your campaigns results.
All fraudulent categories are removed (adware, botnet, malware, ad stacking, bad auto refresh, ghost ad call, forced traffic….).
Available segments for pre-bid optimization in DV360:
Brand Suitability
Exclusion
Exclusion
URL-Level
Unique Brand Suitability Exclusion Segment, aligned with the latest industry standards.
Adult & Explicit Sexual content
Arms & Ammunition content
Crime & Harmful acts to individuals and Society, Human Right Violations content
Death, Injury or Military Conflict content
Debated Sensitive Social Issue content
Illegal Drugs/Tobacco/
e-cigarettes/Vaping/Alcohol content
Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust content.
Hate speech & Acts of Aggression content
Online Piracy content
Spam or Harmful content
Terrorism content
Misinformation content
Viewability Optimization Targeting
Inclusion
URL-Level
Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
For Display Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
For Video Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
Fraud and Invalid Traffic Protection
Exclusion
URL-Level
Filtering Invalid and Fraudulent traffic, including MFAs, to improve campaigns ROI.
MFAs: sites created for the sole purpose of generating revenue from ads. These websites host low-quality content and are designed to generate high levels of traffic through the use of misleading headlines, clickbait tactics and purchased traffic.
Botnets: networks of compromised computers or devices controlled by a hacker.
Adware: a type of malware that displays unwanted advertisements on a user's device.
Bad Autorefresh: fraudulent technique where a webpage is automatically refreshed to inflate ad impressions.
Ghost Adcall: fraudulent technique where ad calls are made without the user's knowledge or consent.
Datacenters: consistent source of non-human traffic.
Brand Safety IAB Unsafe Categories Exclusion
Exclusion
Domain-Centric
Based on the IAB's completed Content Taxonomy built to identify content so that the advertisers can make decisions about whether it’s appropriate for their ads.
Adult content (hard): pornography and full nudity.
Illegal content: illegal streaming and file sharing (peer-to-peer, torrents, newsgroups), hacking, and copyright infringement.
Discriminatory content: fake news websites and content related to discrimination by race, color, ethnic group, religion, sex, age, etc.
Low viewability domains: sites with historically low viewability.
Adult content (soft): sexually suggestive content and partial nudity.
Borderline content: extreme religious and controversial content.
Violent content & weapons: content that promotes or depicts pain, violence, or death; Or, offers the sale of guns, bombs, and other weapons.
Fraud: invalid traffic, such as impressions on fake & "made for advertising" websites.
Start protecting your campaigns now!
Add extre protection measures to your campaigns on Google Display & Video 360 in just a few clicks. Learn how to here.
Pre-bid
Post-bid
Our pre-bid exclusion or inclusion segments, natively integrated within the Google Display & Video 360 advertising platform, protect your campaigns against fraud, poor viewability placement, and non-brand-safe environments. Activable in just a few clicks.
Why use pre-bid segments?
Main viewability measurement KPIs available:
"MFA" sites capture up to 21% of all advertising spend, according to the ANA
Block between 10 and 15 billion bid requests from fraudulent "Made-for-Advertising" sites, daily.
More than 31% of display ads ends up not being viewable to users.
Achieve more than 75% visibility rate on your DV360 campaigns, against an average of 50 to 70%.
Stop fake traffic downgrading your campaigns results.
All fraudulent categories are removed (adware, botnet, malware, ad stacking, bad auto refresh, ghost ad call, forced traffic….).
Available segments for pre-bid optimization in DV360:
Brand Suitability
Exclusion
Exclusion
URL-Level
Unique Brand Suitability Exclusion Segment, aligned with the latest industry standards.
Adult & Explicit Sexual content
Arms & Ammunition content
Crime & Harmful acts to individuals and Society, Human Right Violations content
Death, Injury or Military Conflict content
Debated Sensitive Social Issue content
Illegal Drugs/Tobacco/
e-cigarettes/Vaping/Alcohol content
Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust content.
Hate speech & Acts of Aggression content
Online Piracy content
Spam or Harmful content
Terrorism content
Misinformation content
Viewability Optimization Targeting
Inclusion
URL-Level
Viewability Optimization Targeting Segment, which allows advertisers to only target a top percentage of Display & Video 360’s inventory by IAB viewed rate, for display and video.
For Display Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
For Video Ads
Top 10% of inventory by IAB Viewed Rate.
Top 20% of inventory by IAB Viewed Rate.
Top 35% of inventory by IAB Viewed Rate.
Top 50% of inventory by IAB Viewed Rate.
Top 75% of inventory by IAB Viewed Rate.
Fraud and Invalid Traffic Protection
Exclusion
URL-Level
Filtering Invalid and Fraudulent traffic, including MFAs, to improve campaigns ROI.
MFAs: sites created for the sole purpose of generating revenue from ads. These websites host low-quality content and are designed to generate high levels of traffic through the use of misleading headlines, clickbait tactics and purchased traffic.
Botnets: networks of compromised computers or devices controlled by a hacker.
Adware: a type of malware that displays unwanted advertisements on a user's device.
Bad Autorefresh: fraudulent technique where a webpage is automatically refreshed to inflate ad impressions.
Ghost Adcall: fraudulent technique where ad calls are made without the user's knowledge or consent.
Datacenters: consistent source of non-human traffic.
Brand Safety IAB Unsafe Categories Exclusion
Exclusion
Domain-Centric
Based on the IAB's completed Content Taxonomy built to identify content so that the advertisers can make decisions about whether it’s appropriate for their ads.
Adult content (hard): pornography and full nudity.
Illegal content: illegal streaming and file sharing (peer-to-peer, torrents, newsgroups), hacking, and copyright infringement.
Discriminatory content: fake news websites and content related to discrimination by race, color, ethnic group, religion, sex, age, etc.
Low viewability domains: sites with historically low viewability.
Adult content (soft): sexually suggestive content and partial nudity.
Borderline content: extreme religious and controversial content.
Violent content & weapons: content that promotes or depicts pain, violence, or death; Or, offers the sale of guns, bombs, and other weapons.
Fraud: invalid traffic, such as impressions on fake & "made for advertising" websites.
Start protecting your campaigns now!
Add extre protection measures to your campaigns on Google Display & Video 360 in just a few clicks. Learn how to here.
PROGRAMMATIC BY DESIGN
All our features are available for Display, Video and Mobile campaigns.
Available Features
Pre-bid
Pre-bid
Measurement
Measurement
Partner Status
Adloox has been integrated as a third party verification service in DV360 since 2014.
Learn more
Countries
Global
Languages
Arabic, English, French, German, and + 35
