Gathering Scope3 data across Adloox's ad verification suite will help advertisers better understand and reduce their carbon footprint. Adloox is glad to be working with Scope3, the pioneer source of media supply chain emissions data, to bring another key layer to its suite of unique monitoring and verification solutions for display, video, and social advertising.

LONDON, June, 2024 – Adloox, the leading European and MRC-accredited ad verification and optimization solution, now integrates Scope3 emission data to allow brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns.

"Working with Scope3 is a natural next step in our commitment to reducing inefficiencies in the digital advertising ecosystem. Scope3 brings an additional level of granularity that enables us to optimize our clients' campaigns even further. In addition to the historic battles led by Adloox against MFAs (Made For Advertising), invalid traffic, and malpractices, we now have the ability to effectively act on reducing the carbon footprint associated with digital campaigns. By leveraging Scope3's expertise, we can provide our clients a solution for measuring advertising carbon emissions, while still delivering the results they expect.” says Romain Bellion, CEO & Co-founder at Adloox. 

Indeed, gCO2PM waste, as classified by Scope3, is 26% higher on MFA sites than non-MFA sites. Overall, programmatic ads account for more than 7.2 million tons of CO2 annually. “This new integration is one of the many ways Adloox is incorporating sustainability into our workstreams to help our clients get more insight into their carbon emissions, with the goal of offering an all-in-one optimization & monitoring solution for advertisers.” adds Romain.

"Having carbon emissions data available directly within the platform where marketers manage their campaigns is powerful. By putting Scope3 data alongside all the other metrics brands are optimizing toward, sustainability becomes embedded into how we work, and that's exactly what's needed to decarbonize." said Brian O'Kelley, CEO and Co-Founder, Scope3. "It’s exciting to see how Adloox is making it super easy for marketers to make their advertising more effective and sustainable."

The engagement allows Adloox to deliver accurate and seamless carbon emissions reporting - directly and natively integrated into Adloox best in class dashboard - powered by Scope3 data. It provides marketers with the tools to easily identify and mitigate media buying practices that pose a climate risk due to high carbon emissions, all the while optimizing other key aspects of their media buys using Adloox features, including brand safety and fraud risks.

With this product, Adloox clients can leverage carbon emissions data with their customers or partners and find new ways of improving and optimizing their media spends in a way that helps to reduce emissions and the ad industry's carbon footprint.

This includes news elements in Adloox’s dashboard:

• Key KPIs such as Total Carbon Emissions in gCO₂PM, the Average Carbon Emissions in gCO₂PM, and the Consumer Device Emissions in gCO₂PM.

• End-to-end carbon emissions measurement alongside other media quality metrics.

• Adloox’s industry benchmarks, enriched with Scope3’s data.

• Carbon emissions scoring down to the placement-level across display campaigns.

• Actionable carbon emissions reporting.
  
  

About Adloox

Adloox is the leading European-based, independent ad verification and insights platform. 

Since 2009, Adloox has been developing state-of-the-art proprietary technology to ensure all their clients including advertisers, agencies and other buy-side technologies are protected from the most sophisticated types of ad fraud, whilst ensuring ads are viewable,delivered in a brand safe environment and getting the best attention levels.

By offering unrivaled transparent and granular data to more than 300 brands globally, Adloox empowers and enables marketers to optimize their spend efficiency and maximize the value of their digital media investments. With service at the center of its culture, clients should consider Adloox an extension of their existing team, contributing to the overall strategic objectives of the business. 

Adloox covers all markets globally with offices in Paris, London and New York.

Learn more at adloox.com