News and insights from Adloox

Meta is working on a Content Blocklisting feature for its brand safety and suitability solution. This will be made available to all Brand Safety partners including Adloox once the testing phase is concluded, targeting H1 2025. Content Blocklist will offer advertisers extra safeguards, allowing partners to create content blocklists for categories adhering to Meta's policies.

Since 2013, Adloox has been integrated with Google’s Display & Video 360. This update allows Adloox to offer an extended range of ad verification segments to Display & Video 360 marketers, including brand suitability exclusions aligned with the latest industry standards.

Adloox, the leading European ad-verification platform, and Qwarry, the advanced platform for targeting and semantic analysis, are joining forces to offer attention-based segments on major DSPs, SSPs, and Ad Servers.

Thanks to years of experience hunting down and removing MFA fraud sites ("Made-for-Arbitrage"), we are able to identify MFA fraud on top ad exchanges using post-impression data and categorize rates based on impression volume and MFA rate. Here's our latest MFA bulletin, for June 2024.

Cofidis, a french consumer credit expert for over 10 million customers, renews its trust in Adloox as a third-party advertising verifier for all its display advertising operations. With this renewed partnership, Cofidis will deploy advanced features on its programmatic or direct advertising operations, including attention measurement.

Gathering Scope3 data across Adloox's ad verification suite will help advertisers better understand and reduce their carbon footprint. Adloox is glad to be working with Scope3, the pioneer source of media supply chain emissions data, to bring another key layer to its suite of unique monitoring and verification solutions.

CANAL+ BRAND SOLUTIONS is CANAL+’s ad network, covering the TV and digital brands of a major French media conglomerate. They view attention measurement as an innovative and incremental metric. We discussed their strategy with Emmanuelle Godard and Dorothée Alabeurthe.

Brian Sykora is SVP in charge of the Product Strategy at Jun, a technology company powering media campaigns for the best-known brands, agencies, and publishers. Jun Group works with Adloox to get the most detailed ad verification data available, allowing for analysis on an impression-by-impression basis.

Our Google DV360 integration enables you to incorporate our pre-bid segments targeting and removing MFA (Made-for-Advertising) and fraudulent sites directly into all your campaigns. MFA websites are fraudulent sites that can siphon up to 15% of your programmatic advertising budget.