Taboola, a global leader in powering recommendations for the open web, has announced an expanded partnership with Adloox, the independent European leader in Ad Verification and optimization, in order to strengthen its positioning in Brand Safety on the European and French market. This partnership with Adloox also allows Taboola customers to optimize their performance thanks to its unique viewability measurement and analysis technology, as well as regarding fraud prevention.

Taboola is committed to a secure and efficient environment on its network

Thanks to this new partnership with Adloox, Taboola is going even further in Brand safety solutions and will be able to offer the most effective tools on the European and French market to its entire network: advertisers, brands, agencies... A local and unique solution on the market, Adloox makes its proprietary technology available to provide effective protection against the most sophisticated frauds, while guaranteeing optimal viewability of advertisements, in a secure and controlled environment.

Advertisers can thus invest with confidence on the Taboola platform by ensuring the effectiveness of their campaigns:

• Advertisements published on trusted media sites,

• Ability to control the environments in which these advertisements are shown,

• Verification of compliance with good brand safety practices and standards independently.

“The digital publishing market grew by 14% in 2022. Publishers are consolidating their advertising investments and are in a logic of quality rather than easy profitability. Taboola is the pioneer of on-site advertising that is more faithful to its environment and more in tune with user affinities. ” says Romain Bellion, CEO and co-founder at Adloox. “It is therefore a source of pride to be able to bring our skills in Brand Safety and measurement to the leading Native Advertising platform.”

“We are very pleased with this new partnership with Adloox, an independent European leader in Ad verification and optimization, which is helping to make the Internet safer for our entire ecosystem, particularly in the European market. Brands need to be able to spend with confidence and with this partnership, we are strengthening their ability to reach massive scale of consumers across thousands of trusted publisher sites.” said Adam Singolda, CEO and Founder, Taboola.

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at taboola.com and follow @Taboola on LinkedIn.