Our pre-bid and post-bid verification capabilities allow us to ensure your brand and budgets are protected at all levels and stages of the media buying process.
Display
Video
Mobile web
Mobile in-app
Viewability
We believe an ad can only be truly effective if it is seen by the human eye.
We measure every supplier, domain, ad placement and ad unit so you always know exactly where your ad appeared, how long it appeared for and how viewable it was.
What we measure
- % of viewable and non-viewable impressions
- % of ads above the fold
- Exposure time
- In-view duration
Benefits
- Actionable insights through our UI to optimise and maximise media performance.
- Automatically exclude fraudulent impressions from your data to get a true picture of your viewability.
- Receive objective and independent recommendations to give you control of your media spend.
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
With a combination of state-of-the-art technology paired with human intelligence we expose fraudulent activity wherever it’s hiding.
What we measure
- % of GIVT (botnets, fake domains, unsafe browsers, known data centers)
- % of SIVT (adware, domain spoofing, bad autofresh, bad external traffic and high ad density.)
- % of inefficient traffic (autorefresh, high external traffic and high ad frequency)
Benefits
- Our highly sophisticated fraud detection and filtration technology significantly reduces wasted spend by showing ads to real users.
- We are the only vendor in the market which eliminates fraud at the subdomain and user level.
- Enables you to utilise insights and learnings across all media campaigns.
Brand Safety
A company’s brand image is priceless and can be damaged if it appears in the wrong place or against the wrong type of content.
Our brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content or appear in unsavory environments.
Our proprietary algorithm analyses multiple elements in real-time to determine the page content and context. If deemed potentially damaging, our premium firewall blocks your ads from appearing. Our unique additional level of human verification reduces risk even further.
Our self-service UI gives you additional granularity and control by enabling campaign level keyword blocking to be uploaded and adapted in real-time.
What we measure
- % of impressions blocked
- Number of impressions blocked (per keyword)
- Analytical insight into reasons for blocking (fake news, fake domain, blocked keyword, blocked category etc)
Benefits
- Sub-domain level blocking to avoid blacklisting quality inventory.
- Superior brand protection and control with updates available in real-time
- Increased control with granular levels of keyword blocking down to line item and placement level.
Title
Integrations
Adloox is integrated with all major platforms, so getting started
with us couldn't be easier
MRC accredited
Our proprietary technology and procedures undergo rigorous auditing to accredit that Adloox meets the Media Rating Council’s (MRC) standards for detecting and filtering invalid traffic, including ad fraud, and for measuring viewable impressions. Adloox is accredited for:
- Served and Viewable Display Ad Impressions (Desktop & Mobile Web)
- Served and Viewable Video Ad Impressions (Desktop & Mobile Web)
- Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)