Drive your programmatic performances with Adloox prebid optimization

Adloox prebid optimization

We have expanded our buy-side prebid offer. Already live for years on hundreds of brands on Xandr and DV360 our prebid segments are now available on many new DSPs.
 

Here is the updated list of the deployment:

Centro: Available

DV360*: Available

MediaMath: Available

TTD: Available

Xandr: Available

Adobe: Soon Available

Zeta: Soon available

 

Adloox segments can be used rather to filter out “bad inventory” or target “good inventory” to improve your programmatic campaigns with a complete set of categories, covering all media quality dimensions.
 

Exclusion of IVT or inefficient traffic:

Adloox - IVT - Bad Autorefresh - URL Based

Adloox - IVT - Early Autorefresh - URL Based

Adloox - IVT - Ghost Ad Call - URL Based

Adloox - IVT - Fake domain

 

These segments are used to target/filtrate URLs where the average time spent on the ad in view (MRC) is above/below 12 secs:

Adloox - Time Spent - Above 12 secs - inclusion - URL Based

Adloox - Time Spent - Below 12 secs - exclusion - URL Based



And last but not least, viewability optimization segments are used to target the URLs according to the viewability (MRC) averages:

Adloox - Viewability 160x600 - Higher 50pct - inclusion - URL Based

Adloox - Viewability 160x600 - Higher 70pct - inclusion - URL Based

Adloox - Viewability 300x250 - Higher 50pct - inclusion - URL Based

Adloox - Viewability 300x250 - Higher 70pct - inclusion - URL Based

Adloox - Viewability 300x600 - Higher 50pct - inclusion - URL Based

Adloox - Viewability 300x600 - Higher 70pct - inclusion - URL Based

Adloox - Viewability 320x50 - Higher 50pct - inclusion - URL Based

Adloox - Viewability 320x50 - Higher 70pct - inclusion - URL Based

Adloox - Viewability 728x90 - Higher 50pct - inclusion - URL Based

Adloox - Viewability 728x90 - Higher 70pct - inclusion - URL Based

Adloox - Viewability All formats - Below 40pct - exclusion - URL Based

 

More integrations will follow in the coming weeks, stay tuned!
 

* available segments on DV360 differ from this list.
 

For more information about our pre bid offer: contact@adloox.com