Adloox Key Number: 7B bid request avoided /day
Fake domains, Arbitrage sites, High IVT domains… You name it.
7B bid requests a day - At least on what we see.
To be fair, it’s probably more than 7 billion - we find new websites every day. That being said, we already block roughly 4-5% of the open web.
To optimize against this very low quality traffic, our clients are using prebid in DV360, Xandr (among others).
And the feedback is the following... always better performance!
To get more information about our pre-bid solutions: firstname.lastname@example.org