Adloox and Peer39 join forces
Adloox and Peer39 join forces to expand protection and relevancy for Brands and Marketers.
Paris and New York, October 4, 2021, Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, and Adloox have entered into a partnership to provide their clients with a solution that combines Peer39’s Brand Safety and Brand Suitability capabilites with Adloox’s leading Invalid Traffic filtration and Viewability measurement.
The agreement between Adloox and Peer39 allows both companies to expand their service offering and respond to advertisers' growing needs for contextual targeting solutions, as well as their concerns about the context of where their brands' promotional messages are delivered.
Peer39 has been offering contextual targeting solutions in leading DSPs (Mediamath, Xandr, TTD, etc.) for many years. Through this agreement, Adloox clients will be able to use Peer39’s Contextual Data MarketplaceTM to offer buyers across the globe robust, invalid traffic and viewability protection through all major DSPs and buying platforms.
For Mario Diez, CEO of Peer39, "this partnership expands the options that marketers have when it comes to cookie-free data sets. We’re giving Adloox customers an easy way to access Peer39 contextual insights, while also pushing Adloox data through our Contextual Data MarketplaceTM for ease of use in prebid environments.’
Adloox will enhance its Brand Safety solution by integrating data provided by Peer39 directly into its dashboard. Adloox customers will have access to enriched reports with contextual information about their ads delivery at the URL level. Adloox customers can also gain access to the full range of Fake News site exclusion features provided by Peer39 and its partners via the Marketplace.
"This partnership allows us to meet two major market expectations: a targeting solution that combines Context, Invalid Traffic and Viewability at a time when third-party cookies are going away and taking into account Brand Safety and Brand Suitability from the purchase to the delivery of brands digital ads," explains Romain Bellion, CEO of Adloox.
For more information on the partnership: firstname.lastname@example.org