Infectious Media Joins the Adloox Approved Supplier Scheme

by
Adloox
on
August 30, 2016
in
News
We are happy to welcome Infectious Media into our Adloox Approved Supplier (AAS) Scheme. This partnership highlights Infectious Media’s commitment to implementing new standards in brand safety, viewability and ad fraud prevention. By embracing Adloox’s sophisticated verification technology, Infectious Media can deliver higher performance, more accountability and bolster the confidence of its clients.

Infectious Media is Europe’s leading independent ad trading specialist and a pioneer in intelligent online display. They offer clients a fully managed service combining advanced analytics with proprietary targeting and optimisation tools to power efficient real-time display advertising.

The Adloox Approved schemes for Buyers (AAA) and Suppliers (AAS) showcases Agencies, Advertisers, Publishers and Networks who are utilising Adloox’s verification technology to drive higher viewability and reduce fraudulent and non-brand safe delivery across their campaigns. It signifies that the client is transparent, trustworthy and auditing their traffic at a deeper, more accurate level.

“We now feel much more at ease running on the long tail of inventory available in ad exchanges, without jeopardising brand safety or the quality of inventory” says Andy Cocker, co-founder at Infectious Media. “We’ve even started building Adloox metrics into our optimisation algorithms.”

If you would like more information on the Adloox Approved Supplier Scheme or any of our products, please get in touch at marketing@adloox.com