Emarketer Releases New UK Viewability Report in Collaboration with Adloox

August 30, 2016
This report explores the topic of ad viewability in the UK. It looks at the issues of definitions, viewability rates and the performance of various types of ad formats and placements. At the heart of everything, though, is the question of viewability’s importance as a performance metric.

UK advertisers pour billions into digital ad investment annually. Yet, thanks to digital advertising’s inherent measurability, data shows the proportion of ads being seen by people in the UK is still surprisingly low. Whether that’s good or bad is up for debate—increasingly sophisticated performance metrics have made viewability just one of several measures upon which to judge an ad’s ultimate effectiveness.

Read the full report here