If you still think viewability is the key to optimising the performance of online brand campaigns, then you have got your head in the sand, says Marco Ricci, CEO of global audit verification firm, Adloox.
A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take action.
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing.