If you still think viewability is the key to optimising the performance of online brand campaigns, then you have got your head in the sand, says Marco Ricci, CEO of global audit verification firm, Adloox.
A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take action.
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing.
Adloox, the European auditing firm providing deeper verification for Brands, Agencies and Suppliers, today announced it is the first company this year to be accredited by the Media Rating Council (MRC) for the more advanced Fraud detection aka Sophisticated Invalid Traffic (SIVT desktop).
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so.
IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
Lutter contre des fraudeurs aux méthodes de plus en plus sophistiquées est devenu le coeur de métier de sociétés comme Adloox, Integral Ad Science ou encore WhiteOps.
Nous étions présents au HUBFORUM ce mois-ci. A cette occasion, plusieurs professionnels se sont succédés pour présenter les dernières tendances en matière de marketing digital. Nous avons été particulièrement marqué par Romain Bellion, qui a mis en lumière un phénomène encore peu connu des marketeurs, mais dont les effets pourraient faire un malheur sur la toile : la fraude publicitaire.
Adloox are an exclusive sponsor of this year's CMO Summit.
"Botty" the robot has been travelling around the world, all at the expense of your client's stolen online budget
Missed this year's dmexco? Catch up on all the highlights at the Adloox stand with our recap video. Find out what sets us apart from the competition and why over 200 companies are now using the world's first Audit Verification Company.
Adloox were an exclusive sponsor of this year's biggest digital event in Paris.
It’s been an action packed year for Adloox and we’re very excited to be returning to Cologne this September. Drop by our stand to find out about the latest developments in our ground-breaking audit verification technology and help yourself to one of our signature cocktails.
Adloox are sponsoring this year's Brand Safety Summit New York.
In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.
In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.