News feed
A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take action.
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing.
Adloox, the European auditing firm providing deeper verification for Brands, Agencies and Suppliers, today announced it is the first company this year to be accredited by the Media Rating Council (MRC) for the more advanced Fraud detection aka Sophisticated Invalid Traffic (SIVT desktop).
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so.
IgnitionOne and Netmining Partner with Adloox
by
Adloox
on
February 2, 2017
in
News
‍IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
Lutter contre des fraudeurs aux méthodes de plus en plus sophistiquées est devenu le coeur de métier de sociétés comme Adloox, Integral Ad Science ou encore WhiteOps.
Nous étions présents au HUBFORUM ce mois-ci. A cette occasion, plusieurs professionnels se sont succédés pour présenter les dernières tendances en matière de marketing digital. Nous avons été particulièrement marqué par Romain Bellion, qui a mis en lumière un phénomène encore peu connu des marketeurs, mais dont les effets pourraient faire un malheur sur la toile : la fraude publicitaire.
#WheresBotty Photo Competition
by
Adloox
on
October 24, 2016
in
News
"Botty" the robot has been travelling around the world, all at the expense of your client's stolen online budget
DMEXCO 2016: Recap
by
Adloox
on
October 16, 2016
in
Event
Missed this year's dmexco? Catch up on all the highlights at the Adloox stand with our recap video. Find out what sets us apart from the competition and why over 200 companies are now using the world's first Audit Verification Company.
Adloox at HUBFORUM Paris 2016
by
Adloox
on
October 2, 2016
in
News
Adloox were an exclusive sponsor of this year's biggest digital event in Paris.
Adloox at DMEXCO
by
Adloox
on
September 9, 2016
in
Event
It’s been an action packed year for Adloox and we’re very excited to be returning to Cologne this September. Drop by our stand to find out about the latest developments in our ground-breaking audit verification technology and help yourself to one of our signature cocktails.
The Brand Safety Summit New York
by
Adloox
on
September 8, 2016
in
Event
Adloox are sponsoring this year's Brand Safety Summit New York.
7th CMO Summit US
by
Adloox
on
September 7, 2016
in
Event
In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.
Real Time Advertising Summit 2016
by
Adloox
on
September 5, 2016
in
Event
In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.
Ad Fraud: we're looking in the wrong place
by
Marco Ricci
on
July 11, 2016
in
Press
Advertisers are losing $7.2bn to advertising fraud annually and steps must be taken to rectify this, say ad fraud experts Adloox
Adloox at the Appnexus Summit
by
Adloox
on
July 6, 2016
in
Event
The AppNexus Summit is just around the corner and we are proud to be a leading sponsor this year!
This report explores the topic of ad viewability in the UK. It looks at the issues of definitions, viewability rates and the performance of various types of ad formats and placements. At the heart of everything, though, is the question of viewability’s importance as a performance metric.
Act now to combat the fraud shaming our brands
by
The&Partnership
on
May 10, 2016
in
Press
Last week, Theresa May launched a taskforce to combat financial fraud in the UK. She declared that "fraud shames our financial system" and put the cost to the country at £479 million. What do we think when we hear that? It’s a big number? Not before time? Or quite possibly – glad that’s not us?
Adloox at the Brand Safety Summit
by
Adloox
on
May 9, 2016
in
Event
Adloox is proudly sponsoring this year’s Brand Safety Summit 2016. The Brand Safety Summit is the industry’s premier brand safety event, and will be held on May 9th at The Soho Hotel.
We are happy to welcome Infectious Media into our Adloox Approved Supplier (AAS) Scheme. This partnership highlights Infectious Media’s commitment to implementing new standards in brand safety, viewability and ad fraud prevention. By embracing Adloox’s sophisticated verification technology, Infectious Media can deliver higher performance, more accountability and bolster the confidence of its clients.
Upcoming event
No upcoming events. Stay tuned!
News feed
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing.
Adloox, the European auditing firm providing deeper verification for Brands, Agencies and Suppliers, today announced it is the first company this year to be accredited by the Media Rating Council (MRC) for the more advanced Fraud detection aka Sophisticated Invalid Traffic (SIVT desktop).
IgnitionOne and Netmining Partner with Adloox
by
Adloox
on
February 6, 2017
in
News
‍IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
#WheresBotty Photo Competition
by
Adloox
on
October 20, 2016
in
News
"Botty" the robot has been travelling around the world, all at the expense of your client's stolen online budget
Adloox at HUBFORUM Paris 2016
by
Adloox
on
November 1, 2016
in
News
Adloox were an exclusive sponsor of this year's biggest digital event in Paris.
We are happy to welcome Infectious Media into our Adloox Approved Supplier (AAS) Scheme. This partnership highlights Infectious Media’s commitment to implementing new standards in brand safety, viewability and ad fraud prevention. By embracing Adloox’s sophisticated verification technology, Infectious Media can deliver higher performance, more accountability and bolster the confidence of its clients.
Upcoming event
No upcoming events. Stay tuned!
Press feed
A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take action.
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so.
Lutter contre des fraudeurs aux méthodes de plus en plus sophistiquées est devenu le coeur de métier de sociétés comme Adloox, Integral Ad Science ou encore WhiteOps.
Nous étions présents au HUBFORUM ce mois-ci. A cette occasion, plusieurs professionnels se sont succédés pour présenter les dernières tendances en matière de marketing digital. Nous avons été particulièrement marqué par Romain Bellion, qui a mis en lumière un phénomène encore peu connu des marketeurs, mais dont les effets pourraient faire un malheur sur la toile : la fraude publicitaire.
Ad Fraud: we're looking in the wrong place
by
Marco Ricci
on
September 8, 2016
in
Press
Advertisers are losing $7.2bn to advertising fraud annually and steps must be taken to rectify this, say ad fraud experts Adloox
This report explores the topic of ad viewability in the UK. It looks at the issues of definitions, viewability rates and the performance of various types of ad formats and placements. At the heart of everything, though, is the question of viewability’s importance as a performance metric.
Act now to combat the fraud shaming our brands
by
The&Partnership
on
September 8, 2016
in
Press
Last week, Theresa May launched a taskforce to combat financial fraud in the UK. She declared that "fraud shames our financial system" and put the cost to the country at £479 million. What do we think when we hear that? It’s a big number? Not before time? Or quite possibly – glad that’s not us?
Upcoming event
No upcoming events. Stay tuned!
Event feed
DMEXCO 2016: Recap
by
Adloox
on
November 1, 2016
in
Event
Missed this year's dmexco? Catch up on all the highlights at the Adloox stand with our recap video. Find out what sets us apart from the competition and why over 200 companies are now using the world's first Audit Verification Company.
Adloox at DMEXCO
by
Adloox
on
August 10, 2016
in
Event
It’s been an action packed year for Adloox and we’re very excited to be returning to Cologne this September. Drop by our stand to find out about the latest developments in our ground-breaking audit verification technology and help yourself to one of our signature cocktails.
The Brand Safety Summit New York
by
Adloox
on
September 8, 2016
in
Event
Adloox are sponsoring this year's Brand Safety Summit New York.
7th CMO Summit US
by
Adloox
on
September 8, 2016
in
Event
In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.
Real Time Advertising Summit 2016
by
Adloox
on
September 9, 2016
in
Event
In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.
Adloox at the Appnexus Summit
by
Adloox
on
September 8, 2016
in
Event
The AppNexus Summit is just around the corner and we are proud to be a leading sponsor this year!
Adloox at the Brand Safety Summit
by
Adloox
on
August 10, 2016
in
Event
Adloox is proudly sponsoring this year’s Brand Safety Summit 2016. The Brand Safety Summit is the industry’s premier brand safety event, and will be held on May 9th at The Soho Hotel.
Upcoming event
No upcoming events. Stay tuned!